Insights
Most brand videos open with the company. Who they are, what they do, how long they've been doing it.
By the time the real point arrives, the viewer has already moved on.
The videos that work begin somewhere else. With the problem. The tension. The moment before the solution existed. The company enters later, as the answer, not the subject.
A brand video isn't an introduction.
It's an argument for why the company needed to exist.
