Why Great Leaders Ask Better Questions?

The quality of an answer depends on the quality of the question that came before it.

Great leaders understand this instinctively.

Instead of asking, "How do we market this?" they ask, "Why does this matter?"

Instead of asking, "What should we say?" they ask, "What do we actually believe?"

The first question looks for tactics.

The second uncovers direction.

Better questions rarely give you better answers. They change the conversation entirely.

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