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Why a 90-Second Story Outperforms a 10-Minute One?

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Given more time, most people don't say more.

They say the same thing, slower.

Ninety seconds removes that option. There's no room for unnecessary context, backstory, or three examples when one will do. Every sentence has to earn its place.

That constraint doesn't weaken the story.

It reveals it.

The version that survives ninety seconds is usually the version that was true all along.

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