What Inspired ‘The Pitch Deck Graveyard'
Most founders think they need a better pitch.
A better deck.
A sharper tagline.
I’m not convinced.
After years in journalism, Hollywood, and now working with founders, I’ve learned that presentations don’t create clarity. They reveal whether clarity already exists.
A better deck won’t fix an unclear story. Neither will better design. Most of the time, they simply make an unclear story look better, for a little while.
The real work is discovering the story that makes everything else easier. Your presentation. Your website. Your videos. Your sales conversations. Even your fundraising.
That idea became the foundation for my latest Forbes article, The Pitch Deck Graveyard: Why the Future Belongs to Storytellers.
If you’re a founder or CEO trying to help others believe in your vision, I hope you’ll find it useful.
I’d love to know whether it resonates with your own experience.
Originally published in Forbes Communications Council.
Read the full article on Forbes : Link
Rich Bornstein
Rich Bornstein is the founder of Bornstein Media and a Brand Video Strategist & Creator who works with founders, executives, and leadership teams to build stories that create real business momentum. He developed the Clarity Framework after years of producing brand content for companies including Disney, Adobe, Warner Bros., and ESPN.
