The Standard: A Decade of Work With Disney

The Situation

Disney doesn't hand over its productions to people it hasn't vetted. The brand is too valuable, the stakes too high, the margin for error too thin. When a Wonderful World of Disney project goes to Ireland to shoot a reimagining of Oliver — with Richard Dreyfuss and a young Elijah Wood on set — the person responsible for capturing the story behind the story isn't a hire. They're a trust.

That's where this started.

The Challenge

Behind-the-scenes content for a major studio production isn't documentation. It's positioning. It has to serve the film, serve the talent, serve the marketing machine, and do all of that without getting in the way of the production itself. You're embedded on set, working in real time, making editorial decisions that will shape how the world understands what's being made before anyone has seen a frame of it.

The challenge isn't technical. It's judgment. Knowing what to capture and what to leave alone. Knowing which moment tells the story and which one belongs only to the set. Knowing how to be present without being intrusive — and how to deliver something that meets Disney's standard when you leave.

What We Built

It started in Ireland on Oliver, on set with Dreyfuss and Wood, embedded in a full Wonderful World of Disney production. Everything was in scope: strategy, positioning, behind-the-scenes content from the ground up.

Then came more. Budapest. A Knight in Camelot. Other productions across the franchise, each one a full engagement — not coverage, but collaboration. Years of work, each project building on the last, the scope expanding because the work held up.

That trust eventually extended to key interviews and junket coverage across Disney's film slate — footage distributed to press outlets worldwide as the official record for journalists who weren't in the room.

The Result

A decade with Disney teaches you one thing above everything else: the standard is the standard. There's no version of the work that's good enough for right now but not good enough for the brand. You either hold the line or you don't get called back.

We kept getting called back.

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