Can You Tell Your Story in 90 Seconds?
Most founders can't. No slides. No script. Just you and the truth about what you do and why it matters. That's the test.
This is what clarity looks like on camera.
Rich Bornstein · Founder, Bornstein Media
This challenge grew out of a piece I wrote for Forbes. The argument is simple.
Your investor doesn't read your deck before the call. Your buyer watches a short video before they agree to meet. Your potential client forms an opinion about your company before they ever speak to a human being.
The first impression is no longer the handshake. It is the frame.
So here's the challenge:
Sit in front of your camera — your phone, your laptop, anything. Record 90 seconds. No slides. No script. Tell me what you do, who it's for, and why it matters right now.
If you can do it with clarity and conviction, you've just built the foundation for everything else.
If you can't, that's the most useful information your company has right now.
Either way, send it to me. I'll tell you exactly where you stand.